MTM evaluated markets across Europe to support the go-to-market strategy for a leading pay-TV platform’s streaming media service.
We assessed market size and structure, the nature and scale of demand and propensity to stack services across these markets, given the platform’s content offer. The demand assessment was informed by a combination of market data and primary audience data from a multimarket conjoint survey.
Following the demand side assessment, we evaluated the competitive environment across the target territories, highlighting the client’s strengths and weaknesses relative to each competitor. Finally, we made recommendations about which markets to focus on, and the key drivers of success in each priority market.